Information Architect • Content & Product Designer •
Senior Content Designer
I’m Kathryn Hopper, a senior designer with 12+ years of experience making complex information easier to understand and navigate.
As a senior web strategist at the Internal Revenue Service, I enhanced navigation, search and overall user experience at IRS.gov, which has nearly 690 million individual visits and 1.7 billion page views annually. My work supported a 47% increase in online transactions, from 1.4 billion to 2 billion.
Now, I’m helping organizations make strategic decisions about AI technology, design directions and implementation. I can help structure and communicate your AI strategy, conduct user testing and deploy the right technology for your needs.
My work
Let’s solve Problems
Services and Expertise …
Content Strategy
Create content using plain language standards, user-journey-based flows and oversee migration within the CMS (experience in Drupal and WordPress).
Information Architecture
Optimize navigation based on user testing and analytics, improve content findability and align primary navigation with users’ mental models.
AI Optimization
Identify the problems that AI can solve in your product. Decide on UI frameworks for AI features. Establish user trust in your AI products.
Content Modeling
Create flexible content models to structure and organize information, enabling seamless content delivery across digital platforms.
Taxonomies
Develop robust taxonomies to ensure precise content categorizations, improving searchability, consistency and user navigation across platforms.
Knowledge Graphs
Design and implement knowledge graphs to enhance content relationships, improve search, data retrieval and personalization.
Take the next step
Get to know more about me, then set up a meeting. Let’s build something together. 😀